With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year as determined by our staff—plans that moved the needle for clients like Chrysler, Samsung and Dunkin’ Donuts. In a world where ROI continues to be the ultimate goal, effective media planning—as our winners demonstrate—makes great creative powerful creative.
View the winners for Media Plan of the Year.