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Lexus Does Killer 3-D Building Projection in Hollywood
Hyundai kicked some ass with that 3-D building projection in Malaysia recently, and now Lexus has done a similar thing in Hollywood. The stunning ad for the Lexus CT 200h hybrid unfolded in...
View ArticleFlipboard Partners With Condé to Launch Ads
Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of TheNew Yorker on Flipboard’s iPad app will...
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Cadillac, Lexus, Hyundai Release Their Super Bowl :30s
In recent days, we've seen Honda and Acura unveil celebrity-heavy Super Bowl spots (well, extended versions of a pair of :60s) with Matthew Broderick, Jerry Seinfeld and Jay Leno. Now, Cadillac,...
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Ad of the Day: Lexus
Automobiles and women in skimpy clothing. They've been together probably since cavemen finished chiseling the first stone wheel. These days, it's not really acceptable for mainstream auto brands to...
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Game Time: Let's Play Ball
It may be one of the hoariest clichés associated with a sport that’s already lousy with them, but it’s hard to find fault in the old saw that hope springs eternal during Major League Baseball’s spring...
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USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,...
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Media Plan of the Year 2012
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year as...
View ArticleStudy: Blacks More Attached to Media Brands Than Whites
African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to...
View ArticleLexus Goes Mobile With 'Draw Something'
Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began on Sept. 5, the...
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Lexus Print Ad Roars to Life, With a Little Help From an iPad
We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the engine revs, the...
View ArticleEspnW Nabs More Users, Brands
EspnW is starting to gain some traction. The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per...
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Lexus Nabs 100K Video Views on Facebook—in 10 Minutes
Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic of the paid...
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Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad
Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a fake swimsuit...
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Volvo Makes Luxury Play in New Campaign
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold Worldwide, a...
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Ad of the Day: Lexus
There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products. Such is the case with...
View Article360i Exports Agency Brand to Canada
U.S. digital agency 360i is continuing its international push, leveraging parent network Dentsu to launch its second outpost abroad. After testing in Canada in recent months, the agency today formally...
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Adidas Makes Gains Among Black Consumers, L'Oréal Lags
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics...
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AOL Launches New Premium Ad Formats
These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit...
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General Mills, Lexus and Levi's Play with Digital Radio
General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora Presents series. The...
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Yahoo Still Looking to Ignite Tumblr's Ad Potential
Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its...
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